Best toothpaste UK

Which is the best toothpaste in 2024?

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Best of 2024: Find the right toothpaste in the UK

With so many products to choose from, finding the best toothpaste for your teeth and gums can be difficult. In fact, there’s more to it than simply buying a toothpaste for teeth or gums: You also need to consider how well it protects your teeth, whether it whitens your teeth, and if it manages to prevent cavities. To help find the best quality toothpastes with the most benefits, check out this handy buying guide:


The 10 best toothpastes in the UK (July 2024)

The bestseller list compares toothpastes from multiple brands
Best choice TOP 1
Image of COLGATE 61001416 toothpaste
COLGATE 61001416
  • Long-Lasting: Provides +10x longer lasting cooling versus regular fluoride toothpaste.
  • Strengthening: Strengthens and shines tooth enamel for better oral health.
  • Whitening: Recharges natural whiteness for shinier, whiter teeth.
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Offer TOP 2
Image of Aquafresh GHB333864 toothpaste
Aquafresh GHB333864
  • Strength: Strengthens enamel with daily fluoride treatments.
  • Freshness: Purifies your breath beyond just freshening.
  • Protection: Guards against cavities, plaque, bacteria, stains, bad breath, acid, and erosion.
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TOP 3
Image of Kingfisher KIN035 toothpaste
Kingfisher KIN035
  • Gentle: Gentle abrasive with moisture retention.
  • Vegan: Fluoride-free and contains no animal products.
  • Natural: No artificial flavourings, colourings, or preservatives.
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TOP 4
Image of COLGATE 61032538 toothpaste
COLGATE 61032538
  • Benefits: Guards against cavities, plaque, tartar, and sensitivity.
  • Technology: Unique dual zinc antibacterial protection.
  • Protection: Strong, healthy smiles with 24-hour bacterial defence.
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TOP 5
Image of Crest 037000787488 toothpaste
Crest 037000787488
  • Health: Promotes gum health and overall dental care.
  • Quantity: Pack of three provides long-term usage and value for money.
  • Efficacy: Deeply cleans gums, removing plaque and bacteria effectively.
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TOP 6
Image of COLGATE 61010898 toothpaste
COLGATE 61010898
  • Cleansing: Micro cleansing crystals gently remove surface stains.
  • Enamel: Safe for daily use, enamel-friendly formula.
  • Whitening: Up to one shade whiter teeth in 10 days.
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TOP 7
Image of COLGATE GB00475A toothpaste
COLGATE GB00475A
  • Health: Reduces plaque to keep enamel strong and gums healthy.
  • Quick: Achieve 1 shade whiter teeth in just one week with whitening accelerators.
  • Whitening: Removes up to 100% of surface stains for a whiter smile.
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TOP 8
Image of Aquafresh 05103 toothpaste
Aquafresh 05103
  • Fresh: Ensures long-lasting fresh breath.
  • Healthy: Promotes and maintains healthy gums.
  • Protection: 3 in 1 to safeguard teeth, gums, and breath.
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TOP 9
Image of COLGATE 100671928 toothpaste
COLGATE 100671928
  • Flavor: Great mint taste freshens breath.
  • Strengthening: Active fluoride with calcium strengthens teeth.
  • Protection: Complete protection for a clean and healthier mouth.
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TOP 10
Image of Aquafresh 26 toothpaste
Aquafresh 26
  • Brand: Trusted Aquafresh brand for reliable oral care.
  • Protection: Fluoride for cavity protection and stronger teeth.
  • Size: Large family pack, 12 tubes, 125ml each.
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Table of contents
  1. Read the definitive toothpaste buying guide
  2. View the toothpaste picks and see how they rank in the top list

toothpaste buying guide

Do you want to buy a good toothpaste? This is all you need to know.

A short explanation: What are toothpastes?

Image of toothpastes

Toothpaste is a gel that forms a lather in the mouth when combined with water. It is used in with a toothbrush to clean and maintain the teeth and mouth. Ingredients in toothpaste vary, but most include abrasives to clean the teeth, and detergents to produce foam. As of course, it also includes ingredients to add flavour such as mint. Some good toothpastes also contain ingredients that can reach areas between the teeth, attack bad bacteria on the gums, or protecting the teeth from damage.

What are the benefits of good toothpastes?

Maintaining oral hygiene is incredibly important, and a lot of daily oral care and hygiene involves using the best toothpaste for our individual needs. Not only does effective toothpaste clean the teeth and brighten our smiles, but also combats problems such as bad breath, toothaches, sensitivity, and decay. The best tooth pastes will deal with these issues quickly and effectively, while also keeping your entire mouth clean and your breath smelling incredibly fresh. Good toothpaste is an essential part of oral hygiene and is needed to keep your teeth and gums clean and healthy.

How to choose the best toothpaste in 2024?

Additional image of toothpaste

With so many types of toothpaste available, it’s not always easy to know which is the best for your teeth. Here are some important things worth considering when looking for the best toothpaste:

  • Price: There are many great affordable toothpastes, while others with a high fluoride content will be much costlier because of it. So, be sure to consider the costs involved, as the best-rated toothpastes aren’t always the most expensive.
  • Teeth Condition: Obviously, your teeth condition will influence what type of toothpaste is best for you. However, you should be looking for a toothpaste that helps improve your overall dental health, and one that strengthens your enamel and provides a deep overall clean is usually a good bet for most people.
  • Cleaning Agents: All quality toothpaste includes an abrasive ingredient that helps remove debris and surface stains, yet it’s important to find the right level of concentration depending on the condition of your teeth. For instance, smokers looking to remove tobacco stains will benefit from a high concentration found in whitening toothpaste. Those with sensitive teeth should avoid this ingredient, opting for something less abrasive for a gentler clean.

Which types of toothpastes are available to buy in the UK?

There are so many types of great toothpastes with different purposes. From basic everyday tootpaste to various specialist types for certain oral issues, there is a best type of toothpaste that is suited for your needs:

  • Herbal and Natural Toothpastes: These types of toothpaste do not contain any fluoride, instead using natural ingredients and no artificial flavouring. Those that want less chemicals in their personal hygiene products will prefer these.
  • Specialist Toothpastes: This type of toothpaste is used to help certain oral issues such as sensitive teeth or teeth prone to discolouration. For this reason, they are often recommended for use by certain age groups, e.g. whiter toothpaste for older adults, de-caring paste for youths.
  • Children’s Toothpaste: A much smaller, smoother, and pleasant tasting toothpaste, they are designed for children under a certain age (usually 3). It is not necessary to use childens toothpaste once they reach this age, with a soft-bristled mini toothpaste being more important.
…are you ready for the best picks of 2024?

VIEW THE TOP 10 LIST →