Best shampoo UK

Which is the best shampoo in 2024?

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Best of 2024: Find the right shampoo in the UK

It’s important to use the best shampoo for your hair to keep it looking healthy and to deal with any issues like dandruff or hair loss. With so many products to choose from, deciding on the best shampoo can be more challenging than anything else related to hair care, so it helps to know what to look for and what your options are. Check out this handy buying guide for all the information you need to know to find the best shampoo for your hair.


The 10 best shampoos in the UK (October 2024)

The bestseller list compares shampoos from multiple brands
Best choice TOP 1
Image of Creightons CN6700/A shampoo
Creightons CN6700/A
  • Eco-friendly: 35% less plastic and a recyclable tube for environmental sustainability.
  • Ethical: Cruelty free with natural ingredients for a responsible choice.
  • Ingredients: Infused with Moroccan Argan Oil & Silk Proteins for soft, manageable hair.
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TOP 2
Image of TRESemmé TRE242 shampoo
TRESemmé TRE242
  • Quality: Carefully selected ingredients ensure safety.
  • Benefits: Makes hair shiny, smooth, soft, and manageable.
  • Hydration: Keeps hair moisturized all day.
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TOP 3
Image of OGX 108224137 shampoo
OGX 108224137
  • Shine: Leaves hair strong, soft, and shiny.
  • Strength: Helps restore and strengthen all hair types.
  • Moisture: Infused with hydrating argan oil.
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Offer TOP 4
Image of TRESemmé TRE244 shampoo
TRESemmé TRE244
  • Quality: Gives a fresh, professional salon-like feeling.
  • Ingredients: Enriched with vitamin C, revitalizes hair, adding healthy body and gleam.
  • Efficacy: Deeply cleanses and purifies hair, removing build-up and heavy residue.
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TOP 5
Image of KERASTASE E3808500 shampoo
KERASTASE E3808500
  • Strengthening: Enriched with Amino Acid and Centella Asiatica to increase hair resilience.
  • Colour-Safe: Protects and preserves colour intensity for treated hair.
  • Moisturising: Deeply hydrates and nourishes hair with a lightweight finish.
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TOP 6
Image of Pantene 8006540739150 shampoo
Pantene 8006540739150
  • Sustainability: Made with 100% recycled plastic, excluding pump and dyes.
  • Strength: Strengthen fine hair against styling damage.
  • Volume: Achieve fullness and thickness with biotin and rose.
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TOP 7
Image of Living proof 840216930407 shampoo
Living proof 840216930407
  • Efficacy: Gently cleanses while leaving hair soft.
  • Volume: Enhances fullness and adds body.
  • Ingredients: Free from parabens for healthier hair.
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TOP 8
Image of Dove 9089260A shampoo
Dove 9089260A
  • Resilience: Hair becomes 10x more resilient to daily damage with continuous use.
  • Softness: Achieve smooth, silky, and manageable hair daily.
  • Moisture: Nourishes and protects dry hair with Pro-Moisture Complex.
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TOP 9
Image of VO5 3629425 shampoo
VO5 3629425
  • Results: Optimal nourishment and super shiny hair when used with the conditioner.
  • Benefits: Repairs and strengthens damaged hair, leaving it soft and shiny.
  • Ingredients: Infused with Argan, Jojoba, Apricot, Avocado, and Grapeseed oils.
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TOP 10
Image of PUREOLOGY P1861700 shampoo
PUREOLOGY P1861700
  • Formula: ZeroSulfate and 100% vegan.
  • Benefits: Strengthens and softens hair.
  • Quality: Repairs damage and prevents future damage.
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Table of contents
  1. Read the definitive shampoo buying guide
  2. View the shampoo picks and see how they rank in the top list

shampoo buying guide

Do you want to buy a good shampoo? This is all you need to know.

A short explanation: What are shampoos?

Image of shampoos

Shampoo is a hair care product that can be developed to suit different hair types, although most are designed for use on any hair. It works by cleaning the hair, and depending on the ingredients, can also nourish, straighten, volumise, and even promote the growth of hair. All shampoos are made with water as a base, along with foaming agents, although the rest of the ingredients can vary substantially.

What are the benefits of good shampoos?

Shampoo is necessary to maintain good hair and scalp hygiene. Hair should be washed regularly with a mild shampoo to remove excess oil and dirt on the scalp. Otherwise, oil will build up and make hair greasy, which is something most people want to avoid! There are shampoos for every type of here out there, so if you want to maintain healthy-looking here that's strong and full, it's vital that you are washing your hair with a quality shampoo. Plus, most shampoos have a pleasant scent that leaves hair smelling fresh and clean.

How to choose the best shampoo in 2024?

Additional image of shampoo

Choosing the right shampoo can be a bit difficult considering the countless options available. However, there are a few things to keep an eye out for that can help you find a shampoo best-suited for your hair.

  • Hair Type: Perhaps the most obvious thing to consider, it’s important to think about your hair type when choosing a shampoo. Those will oily, dry, curly, straight, coarse, and fine hair all benefit from specific shampoos designed to enhance their locks, so be sure to choose a shampoo that will suit your hair to improve it.
  • Scalp: As important as your hair itself, you should always consider your scalp before buying a shampoo. Those with a dry or sensitive scalp should buy a shampoo designed to alleviate these issues, including dandruff. Clarifying shampoos can help with oily scalps or product buildup.
  • Ingredients: All shampoos contain cleaning ingredients used to remove dirt and oil from the hair. However, different shampoos use different types of cleaning ingredients, as is the presence of other ingredients. Certain ingredients are added to shampoos to treat or alleviate specific issues (e.g. moisturizing ingredients for dry hair), while some are designed to improve the performance of the shampoo (e.g. thick lather enhancers). Be mindful of ingredients to get the best results for your hair, scalp, or issues you may have. For instance, if you have frizzy hair, then you’ll want to buy a shampoo with frizz control.

Which types of shampoos are available to buy in the UK?

The best-selling shampoos can be grouped by their functions, with many to choose from:

  • Clarifying Shampoos: This type of shampoo provides a deep cleanse, stripping back any build ups of product as well as salt, chlorine, and other impurities. Not the best for daily use, but great once in a while to get a really deep clean.
  • Moisturising Shampoo: This type of shampoo is best for dry hair, providing an extra boost of moisture to leave hair enriched with healthy oils.
  • Colour Protection Shampoo: For anyone with dyed hair, colour protection shampoo is a must, helping to preserve the hue and prevent it from going dry, dull, and discoloured.
…are you ready for the best picks of 2024?

VIEW THE TOP 10 LIST →